Founded in 1951, The Refugee Council is the UK’s leading charity working with asylum seekers and refugees. It aims to provide support and assistance in an effort to help these vunerable people re build their lives and successfully re establish their place in society.
To be able to do this they need to maintain a positive media profile that allows them to attract the funding and fresh volunteers that keep the energy and effectiveness of this organisation going.
In recent years much of the popular media has focused on immigration and the “refugee crisis” as being the manifestation of what they see as going wrong in the country. The ongoing misrepresentation of this situation and the overall negativity that has come to exemplify the majority of the medias coverage has had a damaging impact on the Council. It’s current membership was feeling increasingly impotent and disheartened as the main political parties refused to stand up and defend basic human rights. A younger, more active membership, and crucially the funding that goes with that, was failing to materialise.
Wire was chosen to help the organisation develop a high impact brand campaign to attract a new, proactive membership.
The messaging is radical in its tone and confronts the lies of the press head on. It is designed to work as a rallying cry, the graffiti stencil recalling the passionate street protests of the 1960’s and ’70’s.
The campaign was launched at Glastonbury to a younger audience and Wire designed and produced T-shirts, badges, stamps, membership packs which included stencils. We also created a new online toolkit that equipped people with the contacts and arguments to help them contest the lies of the media and the inaction of politicians.
“At best we expected interesting and edgy design that would appeal to a younger audience. What we ended up with was 1,500 new members in just two weeks and unprecedented national press coverage.”
The Refugee Council