Pied-a-Terre is a Michelin starred restaurant in Fitzrovia, central London. A few years ago it was pretty much destroyed in a terrible fire. Owner David Moore seized the opportunity to rebuild the physical restaurant from the ground up and to simultaneously re brand Pied-a Terre, improving  their image, raising their profile and putting in place a new in house style that could be employed on a range of premium food products planned for the future.

Wire created a distinctive graphic mark from the p, a and t of the name, with a full supporting visual language. Wire then worked closely with the management and specialist production teams to apply the brand across every part of the business; from signage and interiors, to butter stamps and prestige food packaging. The restaurant went on to get its second Michelin star and Wire was commissioned to work on the brand of David’s second restaurant – L’Autre Pied.