National Health Service (NHS)


The NHS is one of the biggest employers in the world. The blood transfusion service, the NHSBT, is one of their most complex and valuable services. Like all organisations, the key to their efficiency and success lies in recruiting the right people, making sure those people reach their full potential and then retaining them for the long-term - all in line with the core principles of the business.

NHSBT approached Wire with a complex challenge - ‘Is there a way to embed and monitor our brand culture whilst recruiting, developing and retaining the right staff within the organisation?’

Wire created and built a unique new system that does all that and more – it is being piloted in the NHSBT with a view to rolling-out the system across the NHS – It is also attracting considerable interest from some of the most progressive commercial and public sector businesses.