MyPain is a brand new, innovative, digital business. It was formed by recognised leaders in pain care, with the sole intention of dramatically improving results for patients and providers. The business is a direct response to the logistical and cost barriers that make it impossible for the NHS to deliver a ‘full’, effective pain care programme.
Design Council Associate, Colum Lowe, had already identified key opportunities around brand, design and user experience and Wire were then approached to bring the business and services to market.
After working closely with Colum and the directors key messages were developed around ‘Pioneering Pain Care’. Wire then created, developed and delivered all aspects of the brand including identity, user-experience, application design and development. The systems are now being rigorously tested and refined for full launch in Spring 2016.